adidas originals ss20

Adidas Originals Spring Pastels Campaign
2020 | onsite images shot by me 

Photographer:  Nicole Lewis
Photo Assist:  Wengel Gemu, Alizabeth Bean
Models:  Adeline Saldana, Carlo, Renee, Katherine Delgado,
Gabriela Herrera
Creative Direction: Amy Davidson

adidas originals aw21

Adidas Originals October Campaign
2021 | Shot in LA
see full gallery here

adidas intern campaign

Global Brand Design + Studio A PDX Intern 2021 final project
Developed a global brand campaign for adidas Terrex promoting inclusivity in the outdoors; consisting of event activations, grassroots & athlete partnerships, and multimedia creative execution
view the full project here

adidas ultraboost 21

Concept Direction for adidas Ultraboost DNA FW21 product range, leveraging understated, product beauty shots done in studio with a neutral background. Completed during my summer internship alongside the adidas Studio A PDX team.

Concept Direction: Wengel Gemu
Sr Art Director: Bernadette Little
AD/Design: Stephen Paff
Photographer: David Emmite
featured on adidas app

featured on pinterest

blm resources

Lead a team to design and develop a centralized resource in order to facilitate learning and action amid the movement for Black lives
view the site here

Project Manager/Designer: Wengel Gemu
UX Designer: Adeola Kukoyi
Developers: Joshua Curry, Emmanuel Ola, Stanley Young
project background

The current state of racial tension in America has fueled a massive influx of information about the Black Lives Matter movement. A number of these essential resources about the nationwide protests and conversations about race have been shared amongst people in the form of google docs master lists and social media graphics.
While useful, audiences may struggle to navigate and properly credit this information spread throughout the web.

note one

When resources are so sporadically shared on social media, they are often never seen again. Those looking to educate themselves on a particular topic may struggle in immediately relocating content.
note two

Users who are older and may not be active participants of social media may find themselves completely cut out of the frequent updates and essential resources shared among youth.

user research

We conducted user interviews to develop a better understanding of our audience and their concerns. our survey collected responses to inquires about the audiences information sourcing process, methods of documentation, and any challenges they may face. access the full survey here

sample user responses to our survey prompts

credibility of sources
Users worry about potential misinformation and bias in the content being distributed.

lack of protest details
‍People struggle to find a constant flow of information regarding protests. Locating resources for local protests is difficult.

uncentralized information
‍It is difficult to keep categorize and keep inventory of the information being presented.

user flow & wireframing

app overview

streaming page; embedded spotify podcasts

protest information page

contact page

history page; featuring fun facts updated daily

🎉  Best Overall Project Award
🎉  Best Problem Statement Award
Featured Project On The URx InternHacks Webpage