adidas ultraboost 21

Concept Direction for adidas Ultraboost DNA FW21 product range, leveraging understated, product beauty shots done in studio with a neutral background. Completed during my summer internship alongside the adidas Studio A PDX team.

Concept Direction: Wengel Gemu
Sr Art Director: Bernadette Little
AD/Design: Stephen Paff
Photographer: David Emmite
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