![](https://freight.cargo.site/t/original/i/2cc863d9550771f0e73b00721ba5e951875fff5ee2d72974eef8c77fbc89548e/61cb3e6e43a75609dbd51a04_Screen-Shot-2021-12-28-at-11.42.03-AM.jpg)
adidas ultraboost 21
overview
Concept Direction for adidas Ultraboost DNA FW21 product range, leveraging understated, product beauty shots done in studio with a neutral background. Completed during my summer internship alongside the adidas Studio A PDX team.
team
Concept Direction: Wengel Gemu
Sr Art Director: Bernadette Little
AD/Design: Stephen Paff
Photographer: David Emmite
![](https://freight.cargo.site/t/original/i/13faed15754505d7ce0e1cc2680d2e42a38b54f70182ac6acdd015df2b64de69/618c5fe63579d6552f750a34_IMG_9114.jpeg)
![](https://freight.cargo.site/t/original/i/c854791539b39e22e9c3c2fd3a06ea37f277338afa47b34244611a6365ecd4ab/618c5fe6aa9959312a0410b3_IMG_9115.jpeg)
![](https://freight.cargo.site/t/original/i/197c2fc2817bbd5e7a95ca092329982526763c7f23ba91080ad83f2285a8ba40/61cb3bdd5d009c29e8f402ed_IMG_3452.png)
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