adidas Back to Camp 2023

Concepting, Art Direction, & Design for adidas kids/youth performance range as schools close and summer camps open, lasting into the fall sports season. Shot in Irivine, CA in collaboration with Starch Creative and used to develop email, onsite, app, and performance media content. Supported on set photo production, illustration, and designs with Studio A from concept to execution March - May 2023.

    teaser cards for adidas homepage
paid media -- instagram story

paid media: app engagement + static display

paid media -- instagram story

  adidas app drop card 

   drop detail

   drop cta 

(CONCEPTING PHASE AND EARLY DESIGNS) round 1 key visuals and illustrations