adidas Back to Camp 2023
overview
Concepting, Art Direction, & Design for adidas kids/youth performance range as schools close and summer camps open, lasting into the fall sports season. Shot in Irivine, CA in collaboration with Starch Creative and used to develop email, onsite, app, and performance media content. Supported on set photo production, illustration, and designs with Studio A from concept to execution March - May 2023.
teaser cards for adidas homepage
paid media -- instagram story
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paid media: app engagement + static display
paid media -- instagram story
adidas app drop card
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drop detail
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drop cta
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